chapter 6 summary
Using ethos to back up your argument can make the audience think you have the same values as them, you appear to know everything to do in a certain situation, and the audiences interest needs to be your main concern. You need to keep the, interested and they need to love you and be attentive otherwise you're not giving a good report or speech or anything. This is why we use ethos when endorsing something or giving a report. Appeal to the audience and they will be your willing listeners .